As more and more enterprises started looking at various ways to support their data-driven initiatives, data consolidation and storage solutions have been getting a lot of attention. Data warehouses, data lakes, data virtualization, and data marts are all popularly used approaches to data integration and storage. While analysts and data experts are familiar with these terms, many don’t understand the differences and use them interchangeably. Even though they all have similar core functions, it’s essential to understand the differences between them to find the right approach that fits your organization’s data needs.